TAPE CEO: Eat Bulaga! Indonesia leads ratings charts
Television and Production Exponents, Inc. (TAPE), TAPE Inc., President and CEO Tony Tuviera has more good news for Filipino viewers.
Months after it debuted in Indonesia, the TV show “Eat Bulaga!”, which his company is producing, is rating well in the said country.
“Right now, yung “Eat Bulaga! Indonesia” is number one already in Indonesia. Pati yung kanyang primetime show sa SCTV sa Indonesia ay tinalo na nung “Eat Bulaga! Indonesia,” Tuviera said in “24 Oras” on Friday, October 12.
The Indonesian franchise has the same segments as the local version, such as “Bolagaan,” “Karaoke Stud,” “Indonesia Pintar” (Pinoy Henyo), and “Juan For All, All For Juan.”
“May tumawag sa amin at tinanong kung puwede daw kaming umupo (for a meeting), dahil interesado daw yung Indonesia. So, nagpunta sila dito at umupo kami at pinag-usapan namin,” Tony recalled how the franchise came about.
[More] 'Bulaga' pilot in Indonesia gets good ratings
He added that similarities between Filipinos and Indonesians account for the success of “Eat Bulaga!” abroad.
Brand of humor
“Filipinos and Indonesians’ brand of humor are similar. That is why the Indonesian version offered exactly the same segments which made EB popular in the Philippines. Just like our show here, the Indonesian version is filled with fun, entertainment, and inspiration—which are universal themes,” he told Yahoo! OMG! Philippines.
Tuviera also hopes to get a nod from Malaysia since the first franchise in Indonesia is doing well.
“Sinabi sa amin ng Indonesia na kung ano man ang nangyayari sa Indonesia, parati ang Malaysia ay nakabantay. Kaya siguro, nagdadasal kami talaga ngayon na sana sumunod ang Malaysia,” Tuviera added.
He promised to careful study proposals for franchising the show in other countries.
If that would mean EB becoming the Philippine ambassador for TV entertainment, why not?” he added.
TAPE recently received the Galing Pinoy Franchise excellence award from the Association of Filipino Franchisers, Inc. for successfully franchising the first Filipino TV show.
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