Solenn ‘comes to life,’ disrobes on magazine cover

(UPDATE) It’s the battle of the men’s magazine covers this April.

Hot on the heels of Esquire Magazine’s topless Bianca Gonzalez cover, Rogue magazine unveiled its new April issue Tuesday with actress Solenn Heusaff on the cover.

While Solenn is a mainstay of everything sexy—photo shoots, product endorsements, TV appearances—the Rogue cover trumps all her work on print by “coming to life.”

Solenn disrobes in slow motion

An app called Zappar—downloadable on iTunes and for Android —allows mobile and tablet users to view the Rogue cover using augmented reality technology.

This means that by training your device on top of the magazine cover, you’ll see Solenn on the cover begin to move, take a bite off the ice-cream bar in her hand and slowly begin to disrobe.

The Rogue cover was created with the sponsorship of Unilever-RFM’s Selecta team in charge of Magnum Ice Cream. Introduced in February, Magnum has sparked freezer runs in convenience stores and online debates about whether it is nothing more than a status symbol.

Solenn was Rogue’s first cover girl

“Solenn has always been our muse ever since she appeared on the cover of our first issue five years ago,” Rogue editor-in-chief Paolo Reyes told Yahoo! Philippines OMG! during a press launch Tuesday for the April issue.

So it was fortuitous when Selecta approached them with their cover proposal. With the help of Unitel Productions, they produced the cover in keeping with what Reyes calls the magazine’s “run-the-red-light philosophy.”

It became another opportunity for the magazine to “take a blind dive into the digital realm and experiment with the physical two-dimensional nature of the Rogue cover,” Reyes said in a statement. It is also the first for any publication in the Philippines, he added.

Sold-out issues

The magazine last made waves when it featured the curvy backside of actress KC Concepcion on the cover of its February 2012 issue.

But it also had many sold out issues, one of which was its October 2011 issue which had three different covers of Anne Curtis photographed in Paris.

The April 2012 issue of the magazine is about the “power of the pen and the printed word,” Reyes wrote in his editorial. It contains stories on celebrated Filipino writers like the late National Artist for Literature Nick Joaquin, U.S.-based author Jessica Hagedorn and the confessions of a celebrity ghostwriter.