M Academy to Bring Up Future Artists Between CJ E&M and Polaris Entertainment
CJ E&M and Polaris Entertainment held a press roundtable for its new joint venture, the M Academy, on October 10.
The day′s roundtable featured a new venture announcement by CJ E&M′s CEO Ahn Seok Jun, Polaris Entertainment′s CEO Lee Jong Myung, singer Kim Bum Soo, President Kim Young Jin of the Korea Entertainment Producers′ Association and President Bang Geuk Gyun of the Korea Music Content Industry Association.
M Academy is an educational institution set up by Polaris Mnet, a joint venture between CJ E&M and Polaris Entertainment. It has been listed as an institution with the Office of Education, and boasts its own self-designed education program. It currently holds ties with many outstanding overseas music institutions such as the Berklee College of Music.
It is the official academy for Mnet′s Superstar K4, and provides tutors and academy facilities to help the contestants polish their talent.
The head of the Academy is director Jetro Da Silva, a professor at the Berklee College of Music, and the vice-director is singer Kim Bum Soo. The two are expected to provide quality education through their experiences in the scene. The Academy aims to install instrument and acting majors on top of its current vocal major in order to become a true well-rounded culture institute.
A rep from CJ E&M said, "As a leading company in entertainment, CJ E&M has felt the need to cultivate global talents in order to strengthen the culture industry. It must bring up talented popular music experts in order to heighten the quality of K-Pop and continuously fuel the Korean wave. CJ E&M′s infrastructure in the culture industry and its global network will be able to provide high quality services in cultural education."
An official from Polaris Entertainment stated, "The talent and passion of artists envigorate our society. For artists to contribute their good influences to society, a cultivation program that correctly educates such artists is needed. M Academy was established out of the wish to positively affect everyone who enjoys culture through outstanding individuals that have been brought up in a strict educational system."
Lastly, an source from M Academy said, "Currently there is no real system being used in the education of culture. We must leave behind the cramming methods that cut off creativity, and help students fulfill their dreams by communicating with them based on definite educational methods."
Photo credit: Hea Jung Min
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Reporter : Park, HyunMin (gato@cj.net)
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