Lara Bohinc: Daisy is unusual

Lara Bohinc choose Daisy Lowe for her new campaign because of her “unusual” look.

The designer thinks the model combines classically beautiful features with a modern demeanour.

The stunning brunette stars in the new vintage-inspired Bohinc jewellery campaign.

She has previously modelled for Agent Provocateur and Vivienne Westwood.

"Daisy is not only a beautiful woman but she is also quite unusual and full of character,” Lara told British publication Vogue.

The fashion creative also revealed why she choose London venue Sketch as the setting for her shoot.

Explaining that the campaign was inspired by the iconic 70s brand Biba’s heyday, Lara said she wanted to create retro glamour.

"We shot at the parlour at Sketch, which is a very unusual place; full of striking pieces of furniture and textiles," she said. "It was fantastic to shoot it all in one room, it really cut the time in between shots. We shot it all in one day, all five images. Jewellery is quite difficult to shoot on a model because the light needs to reflect from the pieces as well as light up the model's face beautifully."