'Decanter' to launch Chinese version of its wine website
In a sign of the wine times, one of the world's most authoritative wine publications, Decanter, said it plans to launch a Chinese version of its website.
The move comes after another top wine publication, described as the wine bible for the French, La Revue du Vin de France, launched a Chinese version of its magazine last year. La Revue du Vin de France was founded in 1927 and is owned by the Marie Claire publishing group.
Decanterchina.com, meanwhile, will be written in both English and Mandarin Chinese. The UK-based publication is read in more than 90 countries.
Set for a fall launch, the new site will focus on wine education, and will include a glossary of key wine terms, event listings, and the latest in wine news and top reviews. It will also be integrated with Chinese microblogging service Weibo.
Meanwhile, major international wine fair Vinexpo is set to open its doors next week in Hong Kong and is expected to draw 15,000 visitors from around the world, many of whom will be hoping to capture one of the most coveted wine markets in the world.
According to Vinexpo's own numbers, China became one of the top five wine-consuming nations worldwide last year by volume, knocking the UK into sixth position.
