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    omg! Philippines News Blog

    Short films anthology highlights Pinoy values

    Sid Lucero (Contributed Photo)Sid Lucero (Contributed Photo)(UPDATE) The “Kasambuhay, Habambuhay Short Film Anthology” presented by Nestle Philippines, in cooperation with Star Cinema and Cinema One, premiered last June 10 in Power Plant Cinema in Rockwell.

    Nestle and ABS-CBN executives and stars Toni Gonzaga, Jake Cuenca, Mariel Rodriguez, Luis Manzano and Melissa Ricks graced the event. The ten short films showcased different genres and highlighted values embodied by each pillar brand.

    Award-winning directors came up with  ten-minute short films and worked with top actors like Eddie Garcia, Sid Lucero, Gloria Romero, Marvin Agustin and John Lloyd Cruz.

    ‘The Howl and The Fussyket’ directed by Chris Martinez kicked off the presentation. The film, starring Eugene Domingo, Gerald Pesigan and Kiray became an instant hit with the audience, thanks to the  funny, yet heartwarming interactions between Eugene and her on-screen  son Aaron (Gerald), who is determined to win a declamation contest despite his ‘f’ and ‘p’ speech defect. Gerald was such a natural he made the audience laugh, especially when he was preparing for the contest.

    The melodrama ‘Unplugged,’ directed by Raul Jorolan, followed. This stars Eddie Garcia and Marvin Agustin as grandfather and grandson, respectively. They disconnect to the wired world to discover natural wonders and reconnect to a life they’ve missed.  The film, set in the  countryside,  is refreshing as it takes you back to life’s basics.

    Sid Maderazo’s  ‘Isang Tasang Pangarap,’  is a twist on Nora Aunor’s classic film ‘Himala.’ It stars  Ramon Bautista as  a coffee psychic.

    How did Sid come up with the funny concept inspired by ‘Himala’? ‘This may sound funny, but I got the idea while I was drinking coffee.  I noticed the coffee residue formed interesting patterns in the bottom of the cup. From there, I developed the story and created the character around Ramon Bautista,” Sid told Yahoo! OMG Philippines.

    Bautista provided comic relief as a financially-challenged man who turns into a  new hero and hope of his town.

    “I cannot think of anyone perfect for the role than Ramon, it was a great collaboration with him. And throughout the shoot, the character evolved more into his own persona, which made it funnier,” Sid adds.

    “Silup”, or “pulis” spelled backwards, directed by Jun Reyes, shows the other side of a policeman most people perceive as tough and harsh. Sid as the title role switches from tough to sensitive while relating the day’s events to his grandmother (Gloria Romero). At first, the audience kept on guessing why he would routinely take cans of sterilized milk from the cupboard.  Succeeding scenes established an image of a loving, dutiful grandson.

    “Sali Salita,” directed by A/F Benaza is built around an irony. A mother who writes children’s stories cannot find time to bond and create moments with her own son. Then something happens and the mother makes it up to her son while further stimulating his rich imagination. Neil Coleta is Nicos, whose obsession with  Mattina (Coleen Garcia) makes him pine for her while the family is on their way to an outing. His parents learn of his feelings in ‘Oh! Pa Ra Sa Ta U Wa Yeah!’ directed by Jeorge Agcaoli. The film takes on a musical genre, as Nicos and his family sing their way through the trip and go through an old manual about how men in their clan court women. A musical is pretty hard to pull off, but the plot, songs and the cast are effective in catching the audiences’ attention.

    “Downtown,” directed by Stephen Ngo, is the story about an old man in a Chinese community who gets a second chance in love. Scene where the man works hard to improve and fix himself are inspiring and touching. ‘Tingala sa Baba,’ directed by Henry Frejas, captures  the value of  friendship between two children from different backgrounds. The simplicity of the scene showing the kids playing on the seesaw captures the simple joys of children.

    “Cooking Mo, Cooking Ko” directed by Chris Martinez is the modern-day comedy version of ‘Romeo and Juliet.’ Two families try to outdo each other as the most popular ‘carinderia’. Their children are naturally caught in-between the rivalry.

    “Sign Seeker,” directed by Carlo Directo, stars John Lloyd Cruz and Solenn Heussaff.  The romantic film is about man (John Lloyd) who looks for  odd signs to determine whether he will date a girl (Solenn) or not.

    Free screenings were held in select SM Cinemas nationwide from June 11-12. With Maridol Ranoa-Bismark

     

    32 comments

    • Patricia  •  11 months ago
      hindi sila low class movie, pinag-hirapan at pinag-gastusan itong mga short films, let us appreciate our own film industry kahit ganun lang kaliit ang tingin natin sa kanila... thank you sa mga gumagawa nito at naging free movie pa para sa mga di-maka-afford.God bless us more!
    • Raymund A  •  11 months ago
      nakakalungkot basahin yung ibang komento dito. kay Alluer, bakit di ka na nanonood ng local films? try mo screenings sa CCP kung meron man or try mo maghanap ng mga alternative films na gawa ng mga respetadong direktor. kay Dima, pano mo ba nasasabing LOW CLASS ang isang pelikula? kung ikukumpara mo kasi sa Hollywood movies, maling pagpapareha yung gagawin mo ^_^

      suportahan pa rin po natin ang local films natin. ok lang mag criticize kung tama ang argumento. at kung alam mo rin yung sinasabi mo. well, sana manood tayo dito sa Kasambuhay sa Habangbuhay Short Film Antholo---- ^_^
      • isip isip 11 months ago
        tama ka jan ..let us support our film industry, it is where things should start ..from us locals...buti pa yung ibang bansa na appreciate ang local fims natin and they even give credits to our actors...yung iba nag mamarunong lang hmp..wala naman talgang alam...wag na mag comment yung ibang hinde naman pinagisipan ang kumento pwede ba...its is just showing others why our country is still where it is ..because of the people who look down at their fellow filipino..hmp..at least sila they try to do things better , they try to show and makes positive changes ...
        sa mga kababayan ko let us support our fellow filipino who strive hard to make our nation better.... :) peace!!!!
    • Margie  •  11 months ago
      @dima try to look again.. mas may sense nmn tong mga to compared sa box office hits "daw" sa big screen.. pinoy short and independent films are quite improving mas entertaining compared sa commercialized films and mas nashoshowcase ang galing ng pinoy.. have a sense of pinoy pride nmn!
    • kicking  •  11 months ago
      Luluwas kami para makapanood ngayon ng mga pelikulang 'to kasama ng pamilya ko.

      Ang hirap sa mga nasa Internet age ngayon e masyado na silang nagmamarunong sa mga komento nila dahil imbes na manood sila ng mga pelikulang 'to e magbababad na lang sa computer o igu-Google ang background at feedback sa mga palabas na 'to at magkokomento ng mga kasiraan o kaplastikan.

      Will give these short films a chance.
    • Glyd Jun  •  11 months ago
      "Short films are the way to go, now that the local film industry is at an all-time low."

      Well, duh. Kung palagi lang farce comedy at Drama-romance flicks lang palagi pinapakita ng Filipino Cinema Mainstream. Bakit kasi ang Filipino movies and television hindi gumagawa ng constant reinvention and innovation.
      • Glyd Jun 11 months ago
        "In fact, short films may very well be local cinema's saving grace. They cater to young people's shorter attention spans and drive home the message faster."

        What? Why do you put the burden of the sin to the 'shortening attention span' of the movie watchers? That is a really absurd claim. A more accurate reason would be that there are rarely quality Pinoy movies in the cinema mainstream. It's always a rehash of another drama-romance flick or a farce-comedy click, and usually dealing with themes of poverty and obligation to the family.

        If Filipino mainstream cinemas ACTUALLY make good movies then this "all-time low" wouldn't even happen.
    • kicking  •  11 months ago
      Napanood na namin (sa Southmall) at natuwa naman ako sa reaksyon ng mga nasa sinehan.

      Sinabayan nila ang tawanan sa "The Howl and the Fussyket," "Isang Tasang Pangarap," "Sign Seeker," at yung final scene sa "Unplugged."

      "Silup" na pala ang bagong slang sa pulis (binaligtad na basa pala yun).

      Nakaka-touch naman ang "Downtown" at "Tingala sa Baba."

      Sa "Sali-Salita," naalala ko na nilalaro din namin dati yung paggamit ng imahinasyon para maghabi-habi ng kuwento.

      Sa "Oh! Pa Ra Sa Ta U Wa Yeah!" level up na ang panliligaw ni Nikos kay Mattina. Parang extended storyline 'to ng Nestea commercial nila.

      Nakakatuwa din na 2 pares ng real-life married stage/TV actors-actresses (Robert Se��a & Isay Alvarez, Noni & Shamaine Buencamino) ang gumanap na warring parents sa "Cooking Mo, Cooking Ko."

      Di naman siguro total spoilers 'tong mga description ko. Kaya manood na rin kayo. Libre naman at nakakaaliw din panoorin.
      • Ema 11 months ago
        haba ba ng pila? will try to watch tomorrow.
    • CyrilSean  •  11 months ago
      Hey guys does all of these movies have subtitles? any idea?
      • T'innamorerai 11 months ago
        nobody cares
      • jason7100 11 months ago
        The ones screened for the nestle employees has subtitles. For those peeps who don't care, it wouldnt matter.. ��
    • ShiMizU  •  11 months ago
      misspelled "kasambuhay" as "kasambahay". :D
      • bLack™ 11 months ago
        yeah! at yung meaaning nagbago talaga ng dahil sa isang letrang pagkakamali..yahoo.. tsk! tsk!
      • isip isip 11 months ago
        hmp ang low naman ng IQ nitong dalawang ito ..DOH!!!! please pleaseeeeeee re- think okay ...DOH!!! the title means simply ..kasambuhay - kasama sa buhay ...DOH!!!! so ang whole title means kasama sa buhay habang buhay..GETS NYO???!!! .wag mag marunong kung hinde nyo alam ang meaning nakakahiya ..what you say here shows what you are ....at tama ka pintasera ako sa mga stupid people ..kasi stupid people makes stupid things that affects the whole community..KUHA NYO???
      • ShiMizU 11 months ago
        nagbago ang meaning nung salita dahil lang sa isang typo na iyon. and this is an informative article so such error should be corrected. iyon ay para sa benefit ng mga taong unaware about the film antholo----.
    • Jess  •  11 months ago
      I support these films because mainstream Philippine cinema is so disgustingly boring at the moment. The problem is no cinema here in Baguio shows them. Sad.
    • Cc  •  11 months ago
      I'm sure Sailor is the crab troll who did the thumbs down on the top comments here. He complicates the simple entertainment drawn from these short films as if he projects himself as deep, analytical and smart. As for the Nestle movies, there's still today June 12 to catch them.
    • Maykie  •  11 months ago
      ipapalabas din po ba 2 sa t.v.? or sa mga selected cinemas lang...??
    • leaj  •  11 months ago
      anong nan----ari sa writer bakit ang cellphones ay binaybay nya as "celfones". di ba dapat wastong pagbaybay ang gamitin nila dahil maraming readers dito at hindi nila dapat ituro ang mali. minsan nga pansin ko malimali grammar nila eh. naalala ko tuloy during my high school years ,sabi ng teacher nmin sa english masanay kami magbasa ng mga news kasi madami kaming matutunan lalo na sa spelling, grammar at ideas.
    • Edwin  •  11 months ago
      sa tutuo lang hamak na maganda ang mga short and indi films dahil may "SENSE" yung mga story unlike na traditional na pinoy movies na kung hindi love stories mga pag papa cute na love teams and mga action scenes na very predicatable ang outcome!
    • Sailor  •  11 months ago
      Magandang MARKETING STRATE---- ito ng SM Megamall at ng mga Movie Makers, kumbaga ay patikim lang... kaya libre, tapos kung nasarapan ay bibili ka na...kaya hindi na libre. Pag-luwas mo sa SM gagastos ka, kapag nag-punta ka sa SM para manood ay gugutumin ka rin kaya bili ka ng tsibog saan? Doon din sa SM, gastos din ito, Bottom Line, walang libre sa mundo... lalo na sa mga may HIDDEN AGENDAS... gets n'yo?
    • alluer  •  11 months ago
      To Nestle - Instead of free movies, how about giving your products to the poor. Give them choco na gatas and nestle iced tea. We don't watch local film anyway. -_-
    • rafaely  •  11 months ago
      Basta INDIE FIlms Malalim.LOL.Bwahhahahhahaha
    • ruby  •  11 months ago
      Ugali na ng mga pilipino ang mag negative comment,why dont we just watch it first before we judge this indie films...
    • rib  •  11 months ago
      Let us support pinoy movies and i hope pinoy producers will show more quality, visually & intellectually inspiring movies! enough already of Shake Rattle & Roll!
    • car  •  11 months ago
      MUKANG MAGANDA TO!! makapanood nga! :))
    • wabarac  •  11 months ago
      Sulong mga Kapatid!!!